Events that lack excitement before, during, or after can be a big miss. It may not be good for your event if it fails to grab the guest’s attention. A lack of engagement might give vibes that the event is a bit dull and that something needs to be avoided. If you are into the London props hire service, you might think about how to create a buzz for the upcoming event. Well, the solution is just right in front of you: Instagram marketing.
In today’s digital era, social media platforms like Instagram have changed the way we share experiences. Events are one of them, with guests constantly looking for the next Instagrammable moment to click and share with their followers. In this blog, we will see the concept of Instagrammable events and provide trips to help create buzz-worthy experiences that leave a memorable impression.
Understanding Instagrammable events
What Makes an Event Instagrammable? An Instagrammable event is visibly appealing and shareable on social media platforms such as Instagram. These events show special and dazzling elements that make guests click and post photos or videos. From the finest decor to high-quality installations, Instagrammable events are designed to leave a strong impression on both guests and social media followers.
Importance of Instagrammable Events
In today’s digital world, the success of an event is observed by its online reach and engagement. Instagrammable events can create buzz, increase event visibility, and attract a large audience. By creating such moments, you can extend the lifespan of the event beyond its physical time and reach globally through social media.
Tips for Creating Buzz-Worthy Experiences
Use eye-catching props
One of the most convenient and easiest ways to make your event Instagrammable is by utilising eye-catching props. Whether it’s a floral installation, photo backdrop, or a themed setup, props create interest and provide guests with photo opportunities. Consider partnering with a props hire service to access a variety of options that match your event theme.
Use a replica sword chair from Game of Thrones if you have one! Cutouts of well-known individuals and adorable puppies and kittens are certain attention-getters. Place personalised place cards with each guest’s name and assigned seat on the tables. Make sure you have some awesome-looking things to give away during the event because most people enjoy gifts. For such an exceptional set-up you can and should hire party props services.
Focus on Aesthetic Details
Focussing on aesthetic details can lift your event and make it more Instagram-worthy. Pay close attention to colours, lighting, and overall ambiance to create a captivating environment. Event planning services should include elements that are visually appealing and photogenic, such as stylish furniture pieces, decorative lighting, and other artistic materials.
Integrate Interactive Elements
Interactive elements not only engage guests but also encourage them to share the best moments on social media. Consider prop hire London-based services to include interactive photo booths, art installations, or activities that encourage guest participation. These amazing elements not only create memorable experiences but also increase the possibility of user-generated content being shared online.
Create User-Generated Content
Use the power of user-generated content by encouraging guests to share their pictures and experiences on social media. Create hashtags for your event and present them prominently throughout the venue. To encourage involvement, try holding freebies or contests and encourage guests to use these hashtags while posting on Instagram.
Hire Event Planning Services
For those looking to make their events truly unforgettable, partnering with event planning services can be helpful. Event coordinators are experts in realising imaginative ideas, and they can assist you in creating an event that is beyond your expectations and is worthy of Instagram postings. From venue selection to decorations, event planners, or prop hire London-based services can handle every little detail of event planning, allowing you to enjoy and engage with your guests and create memorable moments
More useful tips for Instagrammable Events
Invite Celebrities or Influencers
A VIP invitation is a great strategy to keep the cameras rolling during your event. You’re set if you can get a famous person to interact with guests and take selfies. If you can invite a handful, Instagram influencers are also a great option. Influencers have a large following, and a large audience will see the pictures they shoot of your event.
Organise Your Event for the Ideal Photos
Like Flickr, Instagram began as a photo-sharing website, and it still is in most cases. It all comes down to getting the ideal photo to make your event more Instagram-worthy.
Images must appear so amazing that sharing them would be the only option available to other users! If you hire a party props service, make sure they arrange a catchy photo booth and there are enough well-lit areas at the location so that visitors may snap breathtaking pictures.
Locations with unusual lighting or excessive darkness can produce pictures that are more likely to be removed.
Assume the Worst-Case Situation.
Murphy’s Law says that anything that may go wrong, most likely will. The first thing that any professional in public relations or event management will tell you is that no matter how well you prepare, something will inevitably go wrong. It includes weather changes or maybe the keynote speaker becoming ill, A medical emergency occurring, or any other thing.
It’s good to keep in mind that such things may happen. So, ask your event planner to decide about alternatives to make the event go smoothly if any of the above things happen
Tell Your Closest Followers About It First
The first thing to do is to reach out to your existing network of devoted consumers and brand champions, regardless of whether your event is private or public. One quick and inexpensive strategy to promote your event is to create a personalised invitation that you can send to the email subscribers of your business.
Make sure the email contains all pertinent event details and includes an RSVP option. It’s also critical to be aware of the venue’s maximum capacity for the event you are holding.
As you can see, there may be issues if 500 people are invited to a location that can only hold 100. Don’t forget to send out a few reminders before the event once your invitations have been sent out.
Include a real-time social media stream.
Let’s bring live Instagram vibes into your event to boost engagement and create an even greater sense of excitement. Include a live stream displaying your social media profiles and the event hashtag on a screen or a blank wall. It’s similar to extending an active invitation to partygoers.
Additionally, confirm that your social media team is present and prepared to act quickly to answer any postings made by attendees. Encourage that engagement with a fast like, follow, or remark.
Make attendees feel like VIPs throughout the entire event by sharing some of their posts. Saying “thank you” is a great approach to expressing gratitude to a client.
You Are All Set!
Creating an Instagrammable event needs careful attention to all details, creative ideas, and strategic planning. By including eye-catching props, focusing on aesthetic details, and interactive elements, creating user-generated content, hiring event management services, and following some other tips, you can make your event buzz-worthy and leave a long-lasting impression on guests and social media followers.
